Not only Link building is essential but is one of the key buckets of Google ranking factors. In this post, we will discuss Top strategies for Building Links for White Hat SEO and Top Backlink Checker free Tools in 2017.
Building Link is not Simple:
However, building link is not a simple task by creating thousands of links by Guest posting, buying links from other sites, link exchange.
Instead, your site may get a penalty from Google by the delaminating ranking of your site. Even Google in the year 2013, de index many PBN sites for using unnatural link building purpose.
Natural Links and Unnatural Links
In the eyes of Google, links are considered as natural links and unnatural links.
Natural links are those links which are coming from high-quality sites naturally and those links are of generated by for rich blog/website quality, not by owner by paying or directory submission process etc.
Google promote those sites which have more natural links.
How many links can a domain handle generally? First, you need to look at domain age and authority of that domain. If the domain is new or expires one, you need some time to build safe links for your domain. The safe number for such as domain is 2-10 backlinks per day. With a pre-existing authoritative and aged domain, you have to look at the existing links that are already there especially, the anchor text links and competitors’ links.
Question is what kind of links are required actually to be built?
You need to build White Hat backlinks which are natural links in nature. These are not self-created rather created by the reader or other sites for reference purpose.
If your domain has pre-existing links then make sure to kind of analyze and work out in terms of the percentage ratios how many how much percent of the anchor text link ratios is currently taking up. You need to use your brand name or blog title as anchor text for the blog.
An Anchor Text is a visible text or clickable text in a hyperlink i.e. the text link on which you may click.
Build Link using Infographics:
One common question is how do you get Authority bloggers and journalists to link to your website? However, getting backlinks from popular sites in your industry is easier than you might think.
There is a top technique that I call Guest Link Request. It is a simple five-step formula that I recently used to boost my organic traffic by a hundred and seventy-five five percent.
Guestographics in 5 Steps
Step One: Post an infographic;
Step Two: Find sites that write about your infographic’s topic
Step Three: Show them your infographic
Step Four: Offer them unique content
Step Five: Get your contextual backlinks
Post an infographic:
Your first step is to create and publish a high-quality infographic your site.
Step two is to find sites that write on your topics. This step is important if you want people to share your content.
The secrets of content promotion and outreach are finding the right people. Before you send an email to them, it is important that you find the right people.
So who are the real people?
These are the people that already write about your Guest Link Request topic.
Let’s say that you just publish an infographic about the proper diet. You had merely Google Keywords: like healthy food recipes, what is the proper diet, etc. and Google will display a list of blogs that tend to cover that topic and you have a list of people related to your blog to reach out.
Show your infographic
Step number three, which is to show these people your infographic which is one of the reasons that Guest Link Request is so different than how most people promote content online.
You see most people that encourage their site with email outreach. Send them an email. The sample email script is like:
Hello [name of Blogger],
I was looking for new information on a special topic [Write Topic Name] this evening and found your article: “[Article].”
Excellent work! I especially liked how you [Special way they said in the post].
I just create an infographic on [Your Topic].
Please let me know if you want to check it out
It is time to send them your infographic which is step number four. Here is another twist that makes Guest Link Request so compelling instead of only showing your infographic to bloggers and hoping that they share your deal.
Offer Unique Content
You need a unique introduction to go along with the infographic when someone wants to share your infographic on his or her site. There is a huge barrier that usually stops them for sharing. You need to send them a mail again. Here’s the script to send them.
Here you go, [Name]:
[Link to Infographic]
Kindly let me know if you ever want to share this infographic on your site. I will be happy to write a unique introduction to go along with it
There are two things you want to keep in mind. Your content needs a unique introduction and Content.
Bloggers want rich content which must be of high quality and guest post level content. Make sure you include one link back to your site in the introduction.
Send your introduction when it is ready; send it to them using this script:
I am in finishing touches on your submission (attached).
Please let me know if you need anything else.
Last step building contextual backlinks. Unlike other backlinks, these type of links received for Guest Link Request is more powerful and authoritative.
These types of contextual backlinks are significant, and Google values them a lot.
Backlink Checker Tools
Why We Need backlink Checker Tools:
There are lots of changes in the SEO market, but backlinks are one of the critical parameters in Google ranking factor.
Backlinks imply getting a pointing link to your site from another website.
The more links are pointing to your site; more Google trusts your site. However, getting links from thousands of site or even millions of site does not mean that Google believes your site.
These linking websites need to be reliable means high quality, similar niche category or senior in domain age.
Therefore, sometimes we need to check backlinks structure by using backlink checker tools. These tools help to understand, more details from whom you get backlinks.
Some tools are just providing some backlinks. Some provide more information. However, the backlink checker we discuss here is mostly free.
The first free backlink checker tool is Small SEO Tools ‘backlink Checker’. This tool helps to determine how many backlinks are pointing to a website.
It is free.
Only shows 100 results and no further details.
You have to check out Google re-captcha.
For general link checking purpose, you may use this tool. However, for more sophisticated analysis. You need to go for other instruments.
Another free tool for backlink checking purpose is SEO REVIE Tools. This tool shows more details parameters: Number of External backlinks, Follow links, Referring Domains, Referring IP’s.
Along with 100 Link details, it displays Anchor text, Link type and Nofollow Ahrefs Domain Rating, Total links from a domain. You may also check MOZ DA/PA parameter separately.
SEOquake Browser Extension is a Powerful SEO Toolbox for Browsers. It provides you more than 100 parameters for a site you visit, or you browse in Google SERPs.
You may examine internal and external links such as Total links, Follow links, No follow links, image links, text links, forms, frames, etc.
You can also diagnosis backlinking sites details, such as No follow links, Google index pages, Bing index pages, Alexa Rank, web archive age, etc.
Majestic SEO Backlink History tool is a useful tool to determine the number of backlinks pointing to a domain or sub domain. A registered user may check up to five domains at a time.
There are two options to check backlinks using fresh index or historical index tool. It shows Backlinks, Referring Domains, Referring IPs, Referring Subnets, Historic – External Backlinks.
This tool also shows the type of backlinks pointing to a domain.
Educational Ref. Backlinks
Governmental Ref. Backlinks
Educational Ref. Domains
Governmental Ref. Domains
Topical Trust Flow
A measure shows the trustees of your site among one thousand categories.
This feature demonstrates the amount of External Backlinks reviewed each day.
It also shows referring the number of domains.
This feature show redirects links, do-follow and No Follow links, backlinks counted in the last crawl and deleting links.
This feature shows main Anchor text of backlinks pointing to your domain.
Ahrefs is comparatively new and very popular tool for backlink checking. Ahrefs backlink index is updated every 15 minutes. It is beneficial for determining immediate link opportunities.
- In-depth link analysis
- Ahrefs Backlink Checker displays Link profile overview:
- Ahrefs Backlink Checker shows more accurate backlink information.
- Ahrefs Backlink Checker Features:
- Backlink growth:
- Best Backlinks links:
- Display Do-follow and no-follow links:
- Show link spam:
- Easily Export to PDF and CSV:
- Filter sort backlinks:
- Finds Referring domains:
- Get timely notifications on links your competitors gain and lose.
- Help to check Broken backlinks:
- Mostly use Backlink anchor text:
- Provide new & lost backlinks
- See who links to your website.
- Shows Inbound and outbound links:
- Track link growth of a particular link page
- Check the backlink profiles of your rivals.
SEMrush backlinks checker is an another powerful and popular backlink checker tool that helps to compare link profile, linking patterns, missing backlink opportunities to build strong link profile.
Important: Nowadays Google has given importance to the quality of links which implies links coming from a highly trusted site. So, a link coming from an authority site is more important than the low-quality site. The SEMrush backlink checker help determines link quality .edu and .gov backlinks are very important for improving website ranking. SEMrush will show you if a site has types of high-quality links.
SEMrush Backlinks profile also determine backlinks geographically using graphs, pie charts, and a world map, etc.
Open Site Explore is tool provided by MOZ. It also helps to determine backlinks, Link Anchor Text, Spam score of that domain which was penalized by Google. PA and DA of that backlinking sites. However, Open Site Explore work best with MOZ paid version.